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To do this, you need to create content, which can include informative blog pieces, instructional videos, and whitepapers. The trick is that this content has to be valuable, which simply means that it has to answer this fundamental question in the mind of your audience: What’s in it for me?In other words, create content that solves problems for your audience, or answers questions they may have about your business. For example, create a series of instructional videos that demonstrate how unsafe most houses are, and simple ways for people to correct this problem. Email marketing is a must for a private security company, because it personalizes the services you offer and gives you the chance to go after prospects that are in the market for what you’re selling. For example, let’s say that with the help of a lead generation service you’ve developed a contact list of businesses in your area with existing security contracts that are set to expire within the next couple of months. After you’ve confirmed contact names and email addresses, implement an email marketing campaign to reach these prospects, and communicate the differences that make your security company superior to the one that your prospects are using.

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In my experience, the discount on my home insurance covered about 25 percent of the subscription of an average plan, but your mileage may vary depending on your location and the size of your home. The system will work without a professional monitoring plan, but SimpliSafe offers two no contract plans that include both police and fire department alerts. The basic $15 per month plan supports all of the SimpliSafe’s sensors, has 24/7 monitoring, and cellular backup in case your Wi Fi network goes down. The more expensive $25 per month plan adds the ability to control the system from your phone, unlimited backup recording for SimpliSafe’s cameras, and smart home integrations. It’s a little frustrating that SimpliSafe gates the smart home integrations and smartphone app behind its most expensive plan, but it’s less expensive than a traditional security system and can be canceled and restarted at any time. Home automation allows you manage features of your home — such as lights and door locks — with a mobile app or via voice commands. This means you can perform tasks like closing your garage door, adjusting your thermostat, or turning on lights even if you’re not at home. Most home security providers offer home automation and include a variety of smart home devices. If you already have a smart home and use an Amazon or Google smart hub, you can integrate your security system and manage it on the same app as your other devices. That said, it’s important to make sure your security system pairs with your smart hub before purchasing so as to avoid any issues when syncing the two. Yes.