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The trick is that this content has to be valuable, which simply means that it has to answer this fundamental question in the mind of your audience: What’s in it for me?In other words, create content that solves problems for your audience, or answers questions they may have about your business. For example, create a series of instructional videos that demonstrate how unsafe most houses are, and simple ways for people to correct this problem. Email marketing is a must for a private security company, because it personalizes the services you offer and gives you the chance to go after prospects that are in the market for what you’re selling. For example, let’s say that with the help of a lead generation service you’ve developed a contact list of businesses in your area with existing security contracts that are set to expire within the next couple of months. After you’ve confirmed contact names and email addresses, implement an email marketing campaign to reach these prospects, and communicate the differences that make your security company superior to the one that your prospects are using. It’s not necessary to bad mouth the competition.

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Everything else can suffer from some downtime if necessary, but keeping the revenue coming in is a core competency. The non core competencies are the ones that can be disrupted without entirely disrupting the business. This does not mean that the operation can continue indefinitely without these competencies, just that they can be interrupted without completely interrupting the operation. A classic example is…… The foundation of the current private security systems may be credited to Alan Pinkerton. Born in Glasgow in 1819 Pinkerton worked for a sort time as the Cook County Deputy Sherriff before in 1849 being the first detective appointed in the Chicago Police department Dempsey, 2010. Pinkerton also went on to investigate mail thefts as a special U. S. mail agent in 1850 Dempsey, 2010. t was in the early 1850's that in partnership with Edward Rucker he started up his on private detective agency, located in the North West of the country Dempsey, 2010. After only a year his partner left, at which time the firm was renamed the Pinkerton National Detective Agency, with the tag line 'the eye that never sleeps' Dempsey, 2010. t was this slogan which led to the term 'private eye' to refer to private investigators Dempsey, 2010; Burstein, 1999.